Project Date:
October 03. 2011 --> October 26. 2011

Instead of doing on-site research, journalists are increasingly sticking to what PR stages for them

In the media, there is such a thing as a free meal. I discovered it through the website of the Frankfurt Book Fair, and it sounded promising: “On the eve of the fair, we will present the book in Frankfurt. We invite you for a small meal in the Steigenberger Hotel Frankfurter Hof. We’d be pleased to receive your registration via e-mail.”
Horst Koppelstätter, who changed sides from a regional newspaper‘s main editorial office to his own communication agency ten years ago, confirms my registration: “Your magazine looks super. I am glad. See you tomorrow.” I already feel like a trickster who won‘t deliver his duty in this silent contract. [...]

For the full text, see page 62ff in our group magazine http://danishphotojournalism.com/series703.html